2025 | Gaia Crafted Landscapes | NextJS | Lead Generation Funnel

Gaia Crafted Landscapes

A Landscaping Funnel Built to Generate Serious Quote Requests

Web Design

Web Development

Content

Conversion Optimisation

About the Project

Gaia Crafted Landscapes needed a dedicated landing page that could convert Facebook ad traffic into high-quality landscaping enquiries.

Rather than building a general website, the focus was to create a lead generation funnel designed to guide users toward requesting a quote. The project was designed in Figma and then developed in NextJS, with performance, mobile responsiveness, and conversion rates all being key priorities.

A multi-step form was used to improve lead quality and help filter enquiries before they reached the client.

Jordan & co are great to work with. They've taken on board our brand values and design and produced an effective social media campaign. It's early days for us but we're already receiving quality leads. I would highly recommend Trades Grow to any small business owner.

Richard Baron

Gaia Crafted Landscapes

Company

Gaia Crafted Landscapes

Requirements

Gaia needed a landing page that was built around one objective - generating quote requests from Facebook traffic. The page had to reflect the brand well, build trust quickly, and encourage users to complete the enquiry process without overwhelming them.

Challenges

The challenge was balancing visual quality with conversion performance. The page needed to feel premium enough for a landscaping brand, but also structured tightly enough to drive action. It also needed to attract serious enquiries rather than casual browsers, which made the form structure and page flow especially important.

Our Solutions

We designed a focused funnel in Figma and developed it in NextJS to create a fast, mobile-friendly landing page built for paid traffic. The multi-step form helps segment users and improve lead quality, while the layout uses clear messaging, strong visuals, and trust-building sections to push more visitors toward requesting a quote. The result is a landing page system that supports both marketing performance and brand presentation.

Results / Stats

Over £50,000 in quoted work was generated in the first 2 months, with high-quality landscaping enquiries coming from Facebook traffic.

Tech Stack & Tools

Next.js

React

TypeScript

Figma

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